He renamed the business “NARS Cosmetics” which translates to “NARS makeup” in French. The original objective was to import magazines from France into Canada but it eventually shifted towards beauty products when François Nars became involved with the company in 1994 after he graduated from Paris’ prestigious École de la Chambre Syndicale de la Couture Parisienne-Vogue School of Couture Makeup Artistry (SCCPV). The NARS Company began as an independent French distribution company called Noir Goupil (Black Ox). Some of their most popular products include mascaras, lipsticks and eyeliners – just to mention a few. Maybelline has been a household name for over 90 years, and they have developed products that are specifically designed to meet women’s needs across all cultures worldwide. They were founded in 1914 by a man named Tom Lyle Williams and his wife, Maude E. Maybelline is the world’s leading cosmetics brand. Here’s our list of the best brands of eyeshadow palettes on the market today: 7. It’s important to choose the right shade for you if you want to achieve a beautiful eye makeup look – but how do you know which brand is best? Eyeshadow makes your eyes look bigger, brighter and more defined. Eyeshadow is worn by women all over the world and is undoubtedly a makeup staple.

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